{"id":15768684,"date":"2023-07-28T16:38:49","date_gmt":"2023-07-28T19:38:49","guid":{"rendered":"https:\/\/sbcert.com.br\/?p=15768684"},"modified":"2026-02-27T16:12:10","modified_gmt":"2026-02-27T19:12:10","slug":"a-sbc-agora-e-sbcert-a-mesma-essencia-com-nova-identidade","status":"publish","type":"post","link":"https:\/\/sbcert.com.br\/en\/a-sbc-agora-e-sbcert-a-mesma-essencia-com-nova-identidade\/","title":{"rendered":"SBC is now Sbcert | The same essence with a new identity."},"content":{"rendered":"<p class=\"wp-block-paragraph\">It is with great satisfaction that we share with you a significant moment in our 21-year journey: the change from SBC to Sbcert! Our new visual identity represents an important milestone in our trajectory, but make no mistake, our values and purpose remain the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want to present to you all the result of a careful and thoughtful process that culminated in a clearer name and a slogan that faithfully reflects our principles. From now on, we will be known as Sbcert, a brand committed to clear steps and right decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout our journey, we have built a solid reputation as a company committed to safety and responsibility in food production. We firmly believe that every step taken in the certification process must be transparent and that every decision made must be precise.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SBC is now Sbcert | New identity, same essence.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bnTDcf5nWSw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This belief is at the heart of our work and is reflected in our new name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our dedicated and specialized team continuously strives to ensure that the food reaching the tables of thousands of people is produced safely, following the highest quality standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through our new visual identity, we aim to reinforce our commitment to excellence in our audit and certification services. We want to convey the confidence and assurance that the Sbcert brand represents reliable products and processes, closely monitored by a competent technical team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We thank every customer, partner, and collaborator who has accompanied us throughout our journey. You are a fundamental part of this evolution, and it is with gratitude that we celebrate this achievement together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will continue to work tirelessly to meet your expectations and market needs, maintaining our commitment to transparency, responsibility, and food safety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sbcert \u2013 Clear steps, right decisions.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9 com grande satisfa\u00e7\u00e3o que compartilhamos com voc\u00eas um momento significativo em nossa jornada de 21 anos: a mudan\u00e7a da SBC para Sbcert! Nossa nova identidade visual representa um marco importante em nossa trajet\u00f3ria, mas n\u00e3o se engane, nossos valores e prop\u00f3sito continuam os mesmos. Queremos apresentar a todos voc\u00eas o resultado de um processo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15774050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,144,126,143],"tags":[],"class_list":["post-15768684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-logistica","category-noticias","category-varejo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/posts\/15768684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/comments?post=15768684"}],"version-history":[{"count":2,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/posts\/15768684\/revisions"}],"predecessor-version":[{"id":15768824,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/posts\/15768684\/revisions\/15768824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/media\/15774050"}],"wp:attachment":[{"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/media?parent=15768684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/categories?post=15768684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbcert.com.br\/en\/wp-json\/wp\/v2\/tags?post=15768684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}